Portfolio

With 15 years of experience in product leadership, I specialize in creating scalable solutions for mobile and web platforms. My focus is on AI-driven user experiences that enhance user engagement and satisfaction.

Years of Experience
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Initiatives Completed
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Teams Collaborated With
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CASE STUDIES

Explore a selection of my past projects that highlight my expertise in product development and user experience.
🎯 Powering Personalization at Scale: Unified User Preferences for 100M+ Customers

Launched a cross platform preference system serving 100M+ users, enabling consistent UX and reducing dev time from 1.5 quarter to under a week.

  • Preferences persist across devices, sessions, and platforms


  • Cut integration time from 6 weeks to <3 days
  • Saved 8,000+ engineering hours
  • 8M+ transactions/month with zero downtime.
Case Study
🔔 Driving Retention via Real-Time, Personalized Alerts to 500M Devices

Led a centralized notifications infrastructure, expanding reach from 100M to 500M devices and elevating app store ratings to 4.7.

  • +70% improvement in CSAT for alerts
  • Latency reduced from 22 minutes → under 5 seconds
  • Modernized UX with richer content.
  • +20% lift in 7- and 28-day retention (A/B tested)

  • 5x increase in alert volume YoY with no drop in app reviews
Case Study
🔐 Boosting Conversion with Unified Mobile SSO Across Intuit Ecosystem

Led the rollout of Mobile SSO across Intuit apps (QuickBooks, TurboTax, Mint), enabling seamless cross-app login and boosting session continuity by 30%+, enhancing peak season conversion and user experience.

  • Seamless session continuity across QuickBooks, TurboTax, Mint, and more
  • Improved cross-app login flow, 30%+ faster with reduced user friction
  • Unified SSO library adopted across 10+ apps, accelerating ecosystem integration
Case Study
Revenue Uplift via Personalized Mortgage 🏡 & Financing Tools

Launched a suite of mortgage and home equity tools designed to meet users at critical decision points. Combined mobile-first UX with data-driven targeting to drive high-quality leads and unlock new revenue channels.

  • +25% in mortgage leads, +2% in agent leads
  • +$3M in incremental revenue from optimized CTAs and ads
  • +9% uplift in annual revenue from refinance product
  • Re-engaged high-LTV repeat buyers via tailored financing tools
Case Study
🔄 Redefining Mobile Performance as a Driver of Trust, Ratings, and Retention

Transformed mobile startup performance across Intuit apps—cutting cold starts by 75%+ and boosting retention and user trust

Led a company-wide initiative to address severe cold start delays in TurboTax and QuickBooks Mobile, aligning cross-functional teams (product, platform, observability) to embed performance into the SDLC. Focused on reversing the negative impact on Product Recommender Scores (PRS), App Store ratings, and retention.

  • 🕒 Reduced cold start time by 75%+ across platforms.

  • 💬 50% reduction in performance-related user complaints

  • 📈 Uplift in PRS, App Store ratings, and session retention across key tax season cohorts

  • 🔁 Performance checks built into developer workflows, standardizing quality across 20+ apps

  • 🧰 Built real-time dashboards for TTID/TTFD, integrated CI alerts in GitHub & Slack, and standardized a performance playbook across Intuit mobile teams

 

Case Study
📉 Driving Installs and UX Wins by Making Mobile App Size a Product KPI

 

Led a company-wide effort to combat mobile app bloat that was hurting installs, retention, and performance. With no shared tooling or thresholds, size regressions had gone unchecked across apps. We redefined mobile discipline by introducing CI-integrated size checks, real-time diffs, and reusable playbooks—flipping app size from a “nice-to-have” into a product KPI.

  • 📉 TTM iOS app shrank by 40%, Android by~44% drop

  • 📲 QuickBooks iOS reduced by ~34%

  • 💬 54% decrease in user complaints citing app size or bloat

  • 📈 CI checks + Slack alerts led to early fixes and prevention at PR level

 

Case Study

🏡 Scaling Mobile Engagement at Realtor.com through improved UX

Scaled to 4M+ MAUs | +55% Lead Conversions | App Rating: 3★ → 4.5★

Redesigned mobile infrastructure on iOS to streamline lead generation, improve UX, and eliminate legacy bloat. Consolidated fragmented codebases and launched universal deep linking to boost retention and journey continuity.

  • 🚀 55% Lift in daily lead conversions

  • 🔗 2× Growth in email → app leads

  • ⚙️ Removed 60%+ feature bloat, sped up releases

  • 🏆 #1 Hackathon Winner out of 47 teams

 

Case Study

Entrepreneurial Ventures

TalkLingo: 🌐 Launching On-Demand Language Interpretation App with Real-Time Routing

Co-founded and launched a mobile-first platform that connects users with live interpreters in under 60 seconds. Designed for use across travel, healthcare, and business, TalkLingo proved that human-in-the-loop translation can be fast, intuitive, and scalable.

  • MVP shipped in 6 months with real-time call flow + in-app payments
  • Interpreter connection time maintained under 60 seconds
  • Supported use cases: group calls, document translation, multi-language routing
  • Cross-platform parity built with Twilio, Firebase, and native UX
  • Built from scratch: UI/UX, monetization, routing logic, and backend architecture
Case Study
Spiritual App for Community

One Place for Bhakti, Discourses, and Satsangs –Designed and launched a dedicated iOS app in under 72 hours to centralize spiritual contentbringing together Bhakti music, meditations, and discourses previously scattered across cloud links and chat threads. Built solo with open-source tools and refined through direct community feedback.

  • MVP shipped in <3 days using Swift + CocoaPods
  • Offline playback enabled for Bhakti music and spiritual talks
  • Added calendar for satsangs and retreat tracking based on user feedback.
  • V2 launched with background audio, event UX upgrades, and sharing tools
  • Raved by 100+ early adopters for simplicity and spiritual utility
Case Study
🆘 Person Finder : Shipping a Crisis Response App in 3 Days to Reconnect Families Post-Disaster

Reuniting Families During Disasters – Built in response to the 2013 Uttarakhand floods, Person Finder evolved into a scalable humanitarian tool helping reconnect missing persons through mobile-first access and public data integration. Powered by Google APIs, the app serves communities in times of crisiswhen speed and clarity matter most.

  • 100,000+ downloads, 4.2K monthly active users in Q1
  • Integrated with Google Person Finder + public social data
  • Inverse lookup for identity verification via email
  • Featured in disaster-response media coverage and top app lists
  • Built for crisis conditions: lightweight UI, offline cache, rapid search
Case Study

Key Product Skills and Expertise

User-Centered Product Design
I focus on designing intuitive, engaging user experiences that meet real needs and drive measurable outcomes. My approach combines empathy, usability, and data to create journeys that feel effortless and deliver impact.
Complex system architecture diagram representing scalable systems.
Scalable System Thinking
I champion platform strategies that prioritize scale, reuse, and long-term maintainability. By partnering closely with engineering, I help shape systems that support complex, high-traffic use cases while reducing duplication and accelerating product velocity across teams.
Leading Through Influence
I thrive in cross-functional teams where clarity, speed, and empathy fuel momentum. I lead by aligning stakeholders, mentoring PMs, and fostering strong collaboration across product, design, and engineering.