Mobile SSO for Intuit Apps

Spearheaded the cross-app enablement of Mobile SSO across Intuit’s iOS and Android apps. This initiative enhanced user experience by eliminating redundant logins across QuickBooks, TurboTax, Mint, and other apps. The result was a more streamlined and efficient user journey, significantly improving customer satisfaction and engagement.

The Challenge: Friction in Cross-App Journeys

Each mobile app managed user sessions independently. Even when a user was logged into one Intuit app, transitioning to another new downloaded app (e.g., exporting tax data from QuickBooks to TurboTax) required a full sign-in flow hurting user experience and conversion during peak seasonal flows.

The Opportunity: Secure Session Sharing

By updating the mobile platform to support secure session sharing and native SSO capabilities, we could reduce friction, shorten time to value, and increase adoption of cross-product journeys.

Approach

Platformizing SSO to Enable Frictionless Access and Drive Engagement


While shaping the vision for a scalable Single Sign-On (SSO) capability, I aligned it with a key cross-BU priority: increasing user engagement. By reducing login friction, SSO emerged as a strategic lever to deepen session continuity and retention across apps.


To drive buy-in and adoption, I:

  • Positioned SSO as a growth enabler, not just a security feature—connecting it to top-line engagement goals.

  • Standardized integration via AuthClient SDKs, enabling plug-and-play authentication across iOS and Android apps.

  • Partnered with the Identity team to ensure mobile readiness met compliance, risk, and legacy requirements.

  • Led cross-functional rollout, providing clear SDK guidance and integration support to accelerate adoption.

  • Enabled seamless cross-app identity, coordinating keychain sharing and deep linking to preserve session context.

Key Outcomes

Enabling Rapid SSO Integration
Empowered developers with plug-and-play SSO integration using AuthClient SDKs, dramatically reducing implementation time from sprints to days across Intuit apps.
Personalized Sign-In Experience
Delivered shared, branded welcome screens across multiple apps, reinforcing user trust and creating a cohesive Intuit brand experience.
A user effortlessly switching between the TurboTax and Mint apps on their mobile phone, demonstrating the seamless transition enabled by SSO.
Seamless Switching, 30% Drop-Off Reduction

Enabled smooth transitions between Intuit apps, cutting user drop-off by over 30% and boosting engagement.

Key Learnings

Stakeholder Alignment
Framing SSO around business KPIs was crucial. This ensured that all stakeholders understood the value and were aligned on the goals.
A stylized image representing a mobile phone interface with personalized login options, highlighting the importance of user experience in authentication.
Personalized UX Matters
Authentication is a UX decision. Personalization builds user trust and reduces friction, leading to improved user engagement and satisfaction.
An illustration depicting multiple teams working together seamlessly, connected by lines representing communication and collaboration, emphasizing the importance of cross-team coordination.
Cross-Team Coordination
Platform rollouts demand tight cross-team coordination and backward compatibility planning to ensure a smooth transition and minimal disruption.