Realtor.com | Lead iOS Developer & Scrum Master

As a Lead iOS Developer and Scrum Master (volunteered), I played a key role in delivering consumer-facing features used by over 4 million monthly active users. I helped drive major mobile product upgrades, scaled cross-platform innovation, and improved user satisfaction and lead generation across Realtor.com’s iOS, Android, and hybrid apps.

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πŸ“± 4M+ Monthly Users

πŸ“ˆ 55% Increase in Lead Conversion

⭐ +1.5 Star Improvement in App Ratings

Addressing Key Challenges & implemented Solutions at Realtor.com

During my tenure at Realtor.com, we tackled significant challenges to enhance user experience and streamline operations. Our approach involved strategic problem-solving and the implementation of cutting-edge technologies to drive growth and efficiency across various platforms. This initiative significantly improved our mobile lead conversion rates and overall user satisfaction.
Legacy Codebase & Feature Bloat
🧩 Problem:
Over time, the Realtor.com app accumulated outdated code and underused features, bloating the app and slowing performance. This legacy architecture made updates difficult, delayed release cycles, and degraded the user experience.

πŸš€ Solution:
To address this, we launched a streamlined Express app, removing 60–70% of low-value features and rebuilding the interface for speed and simplicity. The result was a lighter, faster, and more maintainable application with a modern UX.
πŸ”— Outdated Deep Link Infrastructure

🧩 Problem:
Email campaigns and external links often broke the user flow, forcing users to land on mobile web or outdated app routes. This resulted in drop-offs, attribution loss, and poor conversion from lead-gen campaigns.

πŸš€ Solution:
Implemented universal deep links that route users directly from email or web into the correct app screen across platforms. This upgrade improved user journey continuity, marketing attribution, and significantly increased mobile app engagement and lead submissions.

Fragmented App Experience

🧩 Problem:
Realtor.com had separate app experiences and codebases for Rentals, Mortgage, and For Sale verticals. This led to inconsistent UX, higher maintenance costs, and slower rollout of new features across the ecosystem.

πŸš€ Solution:
Unified all verticals under a single codebase and app experience. Migrated backend services to AWS to reduce infra costs and improve scalability. This consolidation delivered a more cohesive user experience and streamlined future development.

Impactful Achievements

Delivered measurable impact across performance, user experience, and team velocity:

Results

  • πŸ“ˆ 55% Increase in Avg Daily Lead Conversion
    Streamlined flows and improved routing boosted daily user-to-lead conversions.

  • πŸ” 2x Growth in Mobile Email Leads
    Launching universal links doubled leads submitted from email campaigns.

  • πŸ’Έ 30% Platform Cost Reduction
    Retiring legacy infra and moving to AWS led to major savings and better scalability.

  • ⭐ App Rating Jump from 3β˜… to 4.5β˜…
    User experience improvements reversed negative reviews and drove organic growth.

  • πŸ† 1st Place – Company Hackathon
    Led a team to victory out of 47 teams with a new product prototype.

  • βš™οΈ 40% Feature Cut for Dev Speed
    User research enabled trimming unnecessary features to accelerate delivery.

PRODUCT Demo's


Sign Snap – Realtor.com

Sign Snap is a mobile feature that lets users take a photo of a real estate sign to instantly view property details. It uses GPS and image recognition to identify the home and pulls up full listing info in seconds.

Open House Visitor Connect

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A multi-device feature that enables seamless open house visitor tracking across iPhone, iPad, Apple Watch, and Apple TV. Uses iBeacon for automated check-ins, supports real-time agent notifications, and streamlines feedback collection through voice and in-app actionsβ€”enhancing personalization and follow-up for agents.