In today’s mobile-first world, notifications play a crucial role in keeping users engaged with applications. However, sending irrelevant or excessive notifications can lead to user frustration and decreased app usage. A data-driven approach to notification management is essential for maximizing user engagement. By analyzing user behavior and engagement patterns, developers can identify the most effective strategies for sending notifications. This data-driven approach allows for targeted messaging, ensuring that users receive only the most relevant and timely information. This approach can significantly improve user experience and increase app retention. Furthermore, data analysis can help optimize the timing and frequency of notifications. By understanding when users are most active and engaged, developers can send notifications at optimal times, maximizing their impact. This data-driven approach allows for a more personalized and effective notification system, ultimately leading to a more satisfying user experience.